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The athletes job is to play at a high level of basketball to entertain the people to get more ratings for the assosiation to make more money. That was the job for the player to help the assosiation grow and make more money. Now for the players purpose. They want to create a name for them in the sports industry, so they can make more money from the team and get contracts with leading brands such as Nike and Adidas. They must perform at an elite level so they can achieve success like Kobe Bryant, Damian Lillard(aka Dame Dolla), Stephen Curry, LeBron James,etc. Images from google.
